Product Development

We have recently doubled the budget allocated for research and development. There is intensive product development and as a result Univer-Product Zrt has novelties to offer to its consumers and partners each year and each season. Recent developments include a range of mayonnaise, mustard and ketchup products available in stand-up pouches. Building on positive feedback from consumers, Univer is planning to launch these products in a larger family pack. Univer premium jam has enjoyed a huge success in Hungary and has been extended to include more members in recent years plus a flavour of diabetic jam. Building on the outstanding success of our “Erős Pista” (Strong Steve) product, the fresh hot paprika product line is also seeing dynamic development. A new product “Haragos Pista” (Furious Steve) - extra hot freshly ground paprika – was introduced in the 2010s which aimed to win some fans of markedly strong Hungarian paprika. In the recent years a new product group was developed where we flavour our classic sauces like mayonnaise, ketchup and garlic paste with Erős Pista (Strong Steve).

We believe that brand manufacturers should never shy away from developing their own brands as this is a base they can always build upon. Part of our Hungarian brands are private label products supplied to retail chains and gastronomy franchise systems. We are proud to have been supplying a wide range of McDonald’s sandwich sauces, ketchup, mustard and salad dressings since 1988. The majority of our export partners also sell private label products which Univer developed for them as a result of mutual successful efforts.

For a business venture to be successful on the long term, strategy and R&D activities need to be planned for years to come. To that end, we set up our own strategic planning directorate many years ago, which today plays a crucial role in achieving our strong market positions domestically and in abroad alike.